The Meadows

Freelance
Brand Identity
2021
The Meadows

 Overview

Various assets for a retail center in Fernley, NV

(2021)

The Meadows (at Inglewood) center is a growing retail space that began construction in 2021.

 Process

I worked together with the owners and architect to create a cohesive look/feel that matched the surroundings and the buildings within the space.

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I began the process by creating the logo and it's variations, doing basic stationary mockups, and creating signage in different formats.

The logomark specifically was inspired by local Indigenous tribal patterns (located in the region of the Northern Paiute tribe) and the vast valley landscape of eastward Nevada.

 Summary

The Meadows is primed for a growing consumer base located in Fernley and the overall design has catered to a refined, but distinctly Nevadan appeal.

  More work